The average person will spend a total of five years and four months of their life on social media. You read that right: chances are you will spend several years of your life on Facebook, Instagram, Twitter, and other social channels.
Since brands were first allowed on Facebook and Twitter, social was touted as a utopia for marketers: brands could magically connect with a limitless number of people, all of whom went back to those same channels day after day.
But the reality has proved to be quite different. Social has made brands more elusive than ever. With newsfeeds oversaturated by hordes of companies, it’s increasingly difficult to break through the noise and actually engage with people. And other long-established digital channels are no better: email’s open rates are a meager 20%, while display ads eke out a paltry 1% click-through rate. In other words, the channels that once promised tremendous marketing success have simply stopped delivering.
At the same time, where people spend their mobile time has shifted. While people once spent the majority of their time on social channels, they now spend 60% of their mobile time on messaging channels. Given that e-commerce sales will be primarily mobile in 3 years, it’s critical that e-commerce companies engage people via mobile messaging on powerful channels such as SMS and Facebook Messenger.
We created Chatkit to help brands have deeper, more meaningful conversations with people—on the channels where they live.
We’re marketers, too, so we know how essential digital marketing is for driving ecommerce sales. We understand the pain of putting huge amounts of money and effort into emails and ads that get lost in the ether. And that’s why we know mobile marketing works. It’s the only full-funnel digital marketing platform for ecommerce. It drives more conversions, better engagement, and higher open rates than any other channel.
We launched The Conversationalist because we believe conversation is the future of marketing. We’re fascinated by the power of AI, and the potential mobile messaging has to enhance and personalize human interaction. We are thrilled by the potential it has to facilitate personal connections and make people feel heard.
We promise not to inundate you with listicles and fluff pieces. We aim to become your resource for mobile messaging, a place where you can read about topics that will actually benefit you and help you make more informed marketing decisions.
In the spirit of conversation, we also hope to become a community where brand managers, marketers, techies, and anyone else can connect. We’re here to listen as much as we’re here to talk. We invite you to comment, write your own posts, ask us questions, and reach out to say hello.
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