This is a guest post by Jordan Wellin of Zaius. When was the last time you saw your first name …
Holiday Marketing: Build Your Audience
In the past, brands generated awareness for their holiday sales using a combination of organic and paid avenues, including email …
The Comprehensive Guide to Mobile Messaging for Marketers
The digital marketing landscape is rapidly shifting. In an age of spam filters, ad blockers, and overly saturated social networks, …
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The How-To Playbook on Mobile Messaging
The way brands interact with customers is undergoing a monumental shift. In the past, social media, email, and cookie retargeting …
The Customer Journey: Post-Purchase
As we’ve mentioned, mobile messaging is a fluid strategy that radically shifts the trajectory of the customer purchasing journey. Instead of a …
It’s Not About the Bot, It’s About the Conversation
Marketing used to be a lecture. Now it’s a conversation. Where brands once talked at customers, they’ve started engaging them …
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The Dos and Don’ts of Mobile Messaging
As experienced performance marketers, and as pioneers in the mobile messaging game, we’ve learned a lot from experience. We’ve watched …
How to be a Good Conversationalist
Here at The Conversationalist, we’re obsessed with the art of conversation. We believe in the power of dialogue to bring …
The Customer Journey: Purchase
As we’ve mentioned, the beauty of mobile messaging, what makes it so potent as a marketing strategy, is how easy …