The Conversationalist

How to Give Your Chatbot a Personality

As we’ve mentioned, it’s not about the bot, it’s about the conversation. But as with human conversation, it’s crucial that your chatbot has …

You’ve built an audience that’s actively engaged with your brand well in advance of the holiday season. You’ve nurtured your …

Now that you’ve begun to build an audience far in advance of the holiday season, the onus is on your brand to …

In the past, brands generated awareness for their holiday sales using a combination of organic and paid avenues, including email …

There’s no question the holidays are the apex of the entire consumer retail year, with Black Friday and Cyber Monday …

The digital marketing landscape is rapidly shifting. In an age of spam filters, ad blockers, and overly saturated social networks, …

The way brands interact with customers is undergoing a monumental shift. In the past, social media, email, and cookie retargeting …

As we’ve mentioned, Chat Marketing is a fluid strategy that radically shifts the trajectory of the customer purchasing journey. Instead of a …

Thanks to the Internet and social media, it’s easier than ever to share one’s opinions and thoughts in an open …