This is a guest post by Jordan Wellin of Zaius. When was the last time you saw your first name …

Holiday Marketing Series Part 2: Build Your Audience
In the past, brands generated awareness for their holiday sales using a combination of organic and paid avenues, including email …
Read More "Holiday Marketing Series Part 2: Build Your Audience"

The Comprehensive Guide to Mobile Messaging for Marketers
The digital marketing landscape is rapidly shifting. In an age of spam filters, ad blockers, and overly saturated social networks, …
Read More "The Comprehensive Guide to Mobile Messaging for Marketers"

The How-To Playbook on Chat Marketing
The way brands interact with customers is undergoing a monumental shift. In the past, social media, email, and cookie retargeting …

The Customer Journey: Post-Purchase
As we’ve mentioned, Chat Marketing is a fluid strategy that radically shifts the trajectory of the customer purchasing journey. Instead of a …

It’s Not About the Bot, It’s About the Conversation
Marketing used to be a lecture. Now it’s a conversation. Where brands once talked at customers, they’ve started engaging them …
Read More "It’s Not About the Bot, It’s About the Conversation"

8 AI Terms Every Marketer Should Know
It’s no secret that AI is revolutionizing every aspect of marketing. From automated customer service to more data-driven approaches to …

The Dos and Don’ts of Chat Marketing
As experienced performance marketers, and as pioneers in the Chat Marketing game, we’ve learned a lot from experience. We’ve watched …

How to be a Good Conversationalist
Here at The Conversationalist, we’re obsessed with the art of conversation. We believe in the power of dialogue to bring …